01
AI automation
Turn manual handoffs into connected workflows. Lead routing, CRM updates, document processing and AI assistants—with the right human checkpoints.
Connect your operations ↗INDEPENDENT MINDS. CONNECTED POSSIBILITIES. HUMAN AMBITION. MACHINE PRECISION.STRATEGY → SYSTEMS → SCALE
Intelligence,
with intention.
We connect AI, design and growth to build a business that moves forward. Automate the repetitive. Make the remarkable.
A DIGITAL STUDIO AT THE INTERSECTION OF AI, DESIGN & GROWTH
CONNECTED BY DESIGN
Salesforce
Zapier
Make
HubSpotTools and platforms we build around. Logos identify their respective owners; no partnership or endorsement is implied.
Your next chapter
doesn't need more tabs.
It needs a better system.
✳
A beautiful website. A smarter lead journey. A team that knows how to use AI. We bring the pieces together, so your technology works toward the same goal.
02 / WHAT WE DOOne studio.
One studio.
Connected capabilities.
Start with one problem.
Build the right solution around it.
02
Ads that work
as a system.
Campaign strategy, creative testing and reporting automation. Connect the first impression to the next meaningful action.
03
AI training.
Real team confidence.
Hands-on workshops built around your team's actual work. Learn practical prompting, safe AI use and automation, then leave with reusable workflows.
Equip your team ↗04
Web design
& development
Distinctive websites with a clear story, considered interactions and responsive development. Make it easy for the right visitors to take the next step.
Create your digital presence ↗05
Apps built
around people.
From an early prototype to a useful product. We shape focused web apps, internal tools and customer experiences around the people using them.
Bring your product to life ↗06
AI video.
Ideas in motion.
Concepts, storyboards and AI-assisted production for product stories, campaign creatives and social content. Human creative direction from first frame to final edit.
Make something worth watching ↗07
AI customer support agents
Answers grounded in your knowledge base. Tickets classified and routed to the right team. Clear human handoff when a request needs judgment or escalation. Channels and integrations are scoped around your existing systems.
Build your support workflow ↗03 / SEE THE CONNECTIONFrom “we should”
From “we should”
to already done.
Choose a scenario and follow the handoffs, from incoming information to a human decision.
These interactive concepts use simulated data. No messages are sent and no accounts are connected.
Interactive concept · simulated data · no messages sent
LEAD FLOW / DEMOREADY TO RUN
- New enquiry arrivesWebsite → structured brief01
- AI organises the detailsService, context, missing information02
- CRM gets the full pictureRecord created · next action assigned03
- A person reviews the responseApprove scope before any commitment04
One connected journey. Fewer loose ends.
04 / THE POSSIBILITIES LABWhat could we
What could we
build for you?
Original studio concepts.
Illustrations of what's possible,
not client work or measured results.
Relay / OperationsCONCEPT
Your work.
In good flow.
Inbox 12In review 04Ready 08
Brief received Organised
Proposal draft Review
AUTOMATION + APP CONCEPT
A calmer operations hub.
MAKE
WAVES.
A FICTIONAL CAMPAIGN / STUDIO EXPLORATION▷WAVES.
CREATIVE + LANDING PAGE CONCEPT
One idea. Every touchpoint.
05 / HOW WE GET THEREClear steps.
Let's map your project ↗Clear steps.
No black box.
Find the friction.
We map the goal, your existing tools and the work slowing you down. Agree the problem before choosing the technology.
Make it tangible.
A focused plan, prototype or workflow map. You see the direction, deliverables and boundaries before the build.
Make it dependable.
Build in stages, review together and test the important paths. Permissions, exceptions and handoffs are part of the work.
Make it yours.
Documentation and practical training help your team take ownership. Ongoing support can be scoped around your needs.
THE HUMAN BEHIND THE SYSTEMS ↗06 / MEET THE STUDIOTechnology is powerful.
Technology is powerful.
Direction is human.
I'm EL Mehdi Bourazza, founder of xdot.site. The idea is simple: bring automation, design and creative work into one connected conversation.
We start with what your business needs to do better, then shape the tools around that. Clear scope, useful work and a handover your team can understand.
EL Mehdi BourazzaFOUNDER
Build something with us ↗THE TEAM / TAKING SHAPE
Good work is a team effort.
Team introductions are on the way.
＋PHOTO TO COME＋PHOTO TO COME＋PHOTO TO COME
07 / A FEW GOOD QUESTIONSBefore we
Before we
get started.
Where should we start if we need several services?
Start with the bottleneck that matters most. A discovery conversation helps identify the first useful project and what should wait. You don't need to commit to a complete transformation at once.
Can you work with our current tools?
Yes, that's the starting point. We review your stack, available integrations, permissions and data requirements before recommending changes. Compatibility is confirmed during scoping.
Will AI replace our team's judgment?
AI can organise information, draft and handle repeatable steps. We design review points around sensitive actions, customer commitments and business decisions so the right people remain responsible.
How are price and timelines decided?
After understanding your goals, we define deliverables, dependencies, revision boundaries and acceptance criteria. You'll receive a scoped proposal before work begins. Media spend and third-party subscriptions are discussed separately.
What happens after launch?
We plan documentation, access handover and training as part of the project. Maintenance, campaign management or ongoing improvements can be arranged under a separate support scope.
08 / YOUR NEXT MOVEBring the ambition.
Bring the ambition.
Let's build
the advantage.
Tell us what you're working on, what's getting in the way and what a better version looks like.
Request a conversation
Choose “Request a meeting” and include your availability and time zone below. We will agree a time by email; this page does not reserve a slot.
Prepare a meeting request ↓